The Brief

VIMY Resources is the mining company behind what promises to be Western Australia’s first uranium mine. VIMY had a very special announcement to make to the market – the successful completion of the feasibility study for their proposed Mulga Rock Uranium Project.

The company wanted to release a video, to not just tell the market their good news but to show them what the site and the project would look like.

As with any feasibility study for a project worth hundreds of millions of dollars, there were a lot of complex statistics and detailed information that needed to be communicated in an informative and easy-to-understand way.

The target audience included VIMY’s potential investors, so it was incredibly important to hit the brief, get the tone right, and make a good impression.

The Solution

We interviewed the company CEO, making sure to touch on all the key points from the feasibility study that the video needed to get across. This meant the viewer wasn’t just looking at data, they were hearing the information firsthand from the person in charge.

Our video production graphics and animation team took the data points and created graphics to reinforce and enhance that message, while incorporating particular iconography the VIMY team needed us to use.

The Result

We conducted the interview, used supplied footage, and created graphics that supported the VIMY Resources brand to create a delivery that was engaging and informative whilst simplifying a complex message to the market.

Here’s what Evy Litopoulos, Investor Relations Manager at VIMY Resources, had to say about working with Lush – The Content Agency.

Lush just nailed it. They captured the essence of the company, the spirit of Mike, our CEO, and his passion and energy. They were professional and the quality of the work was first class. The turnaround was also really fast. We’ve used Lush again several times since.