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Practical tips and insights on creating content that connects with your audience.
  • Oct 9, 2017
    Content Copywriting
    How to structure a better brand story
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    Mar 18, 2015
    Content Copywriting
    What’s the Story? Expert Tips to Improve Your Storytelling Skills
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    Oct 13, 2015
    Content Copywriting
    Why You Need a Content Marketing Editorial Calendar
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Copyediting resources, editing, copywriting, editorial
Oct 25, 2018
Content Copywriting
5 essential references for Australian copyeditors: Recently I obtained my Poynter ACES Certificate in Editing. *Pats...
editorial, journalism, statistics
Aug 30, 2018
Content Copywriting
Stop marketing rubbish: how to get your facts straight: Republishing dodgy data can badly damage your credibility. So, why...
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May 10, 2018
Content Copywriting
How a copyeditor can save your marketing bacon: I arrived home one day to find this advertisement on...
Feb 14, 2018
Content Copywriting
Commonly Confused Words and the Rules to Follow: Using the wrong word can have a really negative effect...
Jan 31, 2018
Content Copywriting
Copywriting 101: the royal order of adjectives: Remember the royal order of adjectives? Nope, neither do I....
Jan 15, 2018
Content Copywriting
To hyphenate, or not to hyphenate, that is the question: Hyphens can be tricky little things. We see them in...
Dec 4, 2017
Content Copywriting
How to write a winning award entry: Are you entering awards? Are you winning your categories? If...
Nov 22, 2017
Content Copywriting
Even seasoned writers get semicolon rules wrong: Do not use semicolons. They are transvestite hermaphrodites representing absolutely...
Oct 23, 2017
Content Copywriting
How to consume media so you know what’s really going on: We can no longer be passive consumers of the news....
Oct 11, 2017
Content Copywriting
How to use quotation marks and apostrophes: Do you want to know what really bugs me? Quotation...
Oct 9, 2017
Content Copywriting
How to structure a better brand story: Do you know the essential element required for brand storytelling?...
Sep 27, 2017
Content Copywriting
10 frequently ignored grammar rules you need to know: The rules of grammar can sometimes be complicated and confusing....
Aug 28, 2017
Content Copywriting
Brand journalist: Why I’m content in content marketing: It should have been a huge life decision, but in...
Jul 5, 2017
Content Copywriting
White papers: the shortcut to business marketing: Wondering about white papers? If you’re up to date with...
Jun 14, 2017
Content Copywriting
This will shock you! (Why clickbait headlines work): The internet has given us many wonderful things: social connectivity;...
Jun 12, 2017
Content Copywriting
Copywriting: Get your brand’s tone of voice right: Effective communication isn’t just about what you say; it’s also...
Jun 5, 2017
Content Copywriting
How to write attention-grabbing headlines: Not all headlines are created equal. Newspaper editors have known...
May 24, 2017
Content Copywriting
Brand Journalism: How to write a good lede: It’s easy to suck. Getting that first sentence right —...

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Lush the Content Agency acknowledges and pays respect to the Whadjuk Noongar People, the Traditional Owners of the land we live and work on. We extend our respects to Elders, both past and present; and recognise the continuing connection to lands, waters and communities of all Aboriginal and Torres Strait Islander Peoples today.