Oct 25, 2018
5 essential references for Australian copyeditors: Recently I obtained my Poynter ACES Certificate in Editing. *Pats...
Aug 30, 2018
Stop marketing rubbish: how to get your facts straight: Republishing dodgy data can badly damage your credibility. So, why...
May 10, 2018
How a copyeditor can save your marketing bacon: I arrived home one day to find this advertisement on...
Feb 14, 2018
Commonly Confused Words and the Rules to Follow: Using the wrong word can have a really negative effect...
Jan 31, 2018
Copywriting 101: the royal order of adjectives: Remember the royal order of adjectives? Nope, neither do I....
Jan 15, 2018
To hyphenate, or not to hyphenate, that is the question: Hyphens can be tricky little things. We see them in...
Dec 4, 2017
How to write a winning award entry: Are you entering awards? Are you winning your categories? If...
Nov 22, 2017
Even seasoned writers get semicolon rules wrong: Do not use semicolons. They are transvestite hermaphrodites representing absolutely...
Oct 23, 2017
How to consume media so you know what’s really going on: We can no longer be passive consumers of the news....
Oct 11, 2017
How to use quotation marks and apostrophes: Do you want to know what really bugs me? Quotation...
Oct 9, 2017
How to structure a better brand story: Do you know the essential element required for brand storytelling?...
Sep 27, 2017
10 frequently ignored grammar rules you need to know: The rules of grammar can sometimes be complicated and confusing....
Aug 28, 2017
Brand journalist: Why I’m content in content marketing: It should have been a huge life decision, but in...
Jul 5, 2017
White papers: the shortcut to business marketing: Wondering about white papers? If you’re up to date with...
Jun 14, 2017
This will shock you! (Why clickbait headlines work): The internet has given us many wonderful things: social connectivity;...
Jun 12, 2017
Copywriting: Get your brand’s tone of voice right: Effective communication isn’t just about what you say; it’s also...
Jun 5, 2017
How to write attention-grabbing headlines: Not all headlines are created equal. Newspaper editors have known...
May 24, 2017
Brand Journalism: How to write a good lede: It’s easy to suck. Getting that first sentence right —...